The True Value of Scarcity
Scarcity is a funny thing. Not funny as in "haha", but funny as in peculiar.
In the marketing world we use scarcity to encourage people to avoid delaying a decision that could benefit them. Perhaps we make an offer that is only good for 24 hours. Maybe we open up bonuses that are only good for a certain number of people who sign up.
Why should you do this with your clients?
Scarcity moves people.
And when you have something to offer that can change someone's life, you want them to move - fast. Success favors speed.
So many coaches think that offering scarcity bonuses are a sales gimmick or a stunt - and to a certain extent that's true. But it serves a distinct purpose that absolutely serves your potential clients......it moves them forward.
And if you want you clients to move....creating scarcity in your offers is a fabulous way to do it!
The problem is we fail to understand where the real scarcity exists.
For example, I truly want coaches like you to join my 99 Days to Freedom Implementation Program™.
And of course if you've been around for a while and want to go "next level", I would LOVE for you to join our Workroom Program.....
But not because seats are limited.
Not just because there is a limited time offer (which I love to do, by the way!).
Not because I want to save you money
Nope....I want you to join now because you only have so much time to enjoy the benefits.
Just one day of true personal freedom in your life is worth the entire journey.... but the more days you can live the life you want - the better, right?. And the truth is nobody knows how many opportunities we have!
That's the thrill of life - the reason to wake up everyday and live it to the fullest!! But in order to live that life tomorrow, you have to start today. Time is true scarcity....not a shortage of time to complete a program. I KNOW you can make the time...but a shortage of time to enjoy the results!
The freedom you want for your life is waiting for you RIGHT NOW. Other coaches are living the life you want as I am typing this!
Just like you clients could be living the life they want...but they need to start!
....and every day you hesitate to start the journey is one less day you'll have to enjoy the fruits of your labor.
I want to show clients like you how to build a coaching business that can provide you with more income, more free time, and the ability to make the greatest impact during this life you've been gifted with.
But in order for me to help you, you have to take a step.
The next 99 days are going to happen. The true question is, what are going to do with them?
All the best,